MoveHQ gets a new look

MoveHQ has been a staple in the moving industry for over two decades. Since joining the Updater family in 2017, we've built the most comprehensive suite of technology in the industry so that you have everything you need to power your moving company in one centralized location… or, as we like to call it, your move headquarters (HQ). Our mission is to reimagine the moving industry with great technology that removes stress, saves time, and drives better economic outcomes for our customers. 

As MoveHQ grows, so too should our brand, and we’re thrilled to refresh our identity in a way that reflects our priorities of simplification, reliability, and innovation. Together with our parent company Updater, we make moving easier for every stakeholder, from families to moving companies.

The meaning behind the brand

While our logo has been simplified and modernized, it retains the iconic power button symbol as part of the letter Q. This mark symbolizes the scope of MoveHQ’s technology suite. We’re the only technology partner in the industry offering tools that truly cover every aspect of your moving and storage needs from lead to delivery and everything in between. 

MoveHQ’s colors convey both a sense of calm and energy. The dynamic relationship between the accents of mint alongside the grounding warmth of the dark blue, beige, and white keeps our brand simple and approachable, while the mint creates a sense of energy and forward momentum.

The colors’ individual meanings play into our core values as a company, centered around creating trust by continuously delivering results and pushing the boundaries of innovation in our industry. 

What’s to come

Our identity is more than a logo. Not only are we investing in our brand, but we're also investing in you. 

New training resources 

Our team recently launched two new knowledge bases for Driver and Warehouse, and we will continue to release new training materials so all customers get the most out of our tools. 

Enhanced support 

We have recently hired one of the nation’s 2021 Top 100 Customer Success Strategists, John Bowman, who is building a world-class support and success team. This team will ensure that your team is fully trained and assist with day-to-day needs with minimal interruption to your business.

A growing team

MoveHQ is investing significantly in building the best technology in the moving and storage industry. We are growing our team by 5x and investing significantly in engineering talent. Interested? Learn about working for MoveHQ. 

We’ve taken the best of MoveHQ and transformed it for our next chapter. We hope you like our new look as much as we do!